Every person on our staff is an active rider, and we use what we sell. We lose sleep over the important things like what color the bar tape or bottle cages should be. It may not seem like it's a big deal, but it is.
If you are in the process of creating your dream bike, get in touch with us. Almost daily, we are in the middle of a custom build project for a customer. Pinarellos with Shimano Di2, Cervelos with SRAM eTap, and Colnagos and De Rosas with Campagnolo Super Record EPS are routine. The best part is the whole shop still gets excited every time we build one of these superbikes.