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Pop-Tarts Bowl Orlando

  • When: Thursday, December 28, 2023,  5:45 pm
  • Location: Camping World Stadium - 1 Citrus Bowl Place, Orlando

Pop-Tarts®, the iconic brand known for mixing flavor and fun to create indulgent snacks for any occasion, announced its next Crazy Good takeover with the Pop-Tarts Bowl at Camping World Stadium in Orlando, Florida this December. The Pop-Tarts Bowl, featuring top teams from the Atlantic Coast and Big 12 Conferences, will take place on Thursday, December 28 at 5:45 p.m. ET, broadcast live on ESPN. This year’s Pop-Tarts Bowl will be the 34th edition of the game but the first time Pop-Tarts has sponsored an NCAA college football bowl. The game is organized by Florida Citrus Sports. “Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home.”


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