

Our Mission is to ignite the entrepreneurial spirit in kids by giving them real opportunities to create, sell, and succeed—through hands-on market experiences that build confidence, creativity, and life skills.
We believe that entrepreneurship isn't just about making money—it's about discovering your potential, learning from real-life challenges, and developing the courage to try. Through every booth, pitch, and sale, kids learn to think big, work hard, and believe in their ideas.
Thanks to our generous donors, we awarded $75,000 to 153 youth entrepreneurs who applied to our annual scholarship program. Each recipient received awards between $250 and $1,000 to help grow their micro-businesses.
In just two years after first expanding our program we achieved an amazing milestone—operating markets in all 50 states, empowering young entrepreneurs across the nation!